Canadian science is world-class. The best Canadians in science have no problem to succeed internationally. Researchers publish, or perish. We need an incentive for the most creative and adaptable researchers to work with industry for a period of time, where do would not be expected to publish, but to support the development of intellectual property owned by businesses. That would generate a boost to their pedigree and translate into prosperity. It would also support the quality of the training in universities. The scientific publication system and its community is not relevant/useful/accessible enough to the process of business innovation. We need to close that gap and work to solve the innovation paradox.