One way to nurture and entrepreneurial and innovative skillset and mindset in today’s youth is to provide students at all levels with the opportunity to collaborate on interdisciplinary teams on entrepreneurial endeavors. At George Brown College we facilitate with through Peer to Peer (P2P) learning.
startGBC, your gateway to entrepreneurship at George Brown College is a virtual hub, connecting entrepreneurial students, alumni and faculty to the resources they need. We have matched startGBC student entrepreneurs with business, design and engineering students who act as consultants on matters such as positioning, product design and prototyping, market research, customer validation, pricing, etc. Both sides of the transaction benefit as the student entrepreneurs gain valuable insights and recommendations from their peers and the consulting students experience working with real-life customers, products and solutions rather than generic case studies. They are also able to add this background to their resumes and to speak knowledgably about their consulting experience during interviews with prospective employers.
At George Brown, we have received excellent feedback from both faculty and students, and we plan to expand the P2P model, with the addition of student “subject matter experts”, from areas like culinary management and health sciences.